Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately Elgin Baylor Lakers Jersey , for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English...

AdWords

See ‘Sponsored Links’.

algorithm

A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users Dennis Rodman Lakers Jersey , which in turn brings more advertising revenue).

article PR

The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.)

article distribution lists

User groups (e.g. Yahoo, MSN, Google D'Angelo Russell Lakers Jersey , Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See also 'article PR'.

article submission sites

Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'.

backlink

A text link to your website from another website. See also ‘link’.

copy

The words used on your website.

copywriter

A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘SEO copywriter’ and ‘web copywriter’.

crawl

Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

domain name

The virtual address of your website (normally in the form www.yourbusinessname). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.

ezine

An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author DAngelo Russell Lakers Jersey , including a link to your website.

Flash

A technology used to create animated web pages (and page elements).

free reprint article

An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'.

Google

The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!

Google AdWords

See ‘Sponsored Links’.

Google PageRank

How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http:toolbar.google), you can view the PR of any site you visit.

Google Toolbar

A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name Corey Brewer Lakers Jersey , Address, Zip codePostcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar Carlos Boozer Lakers Jersey , you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).



HTML

HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.

Internet

An interconnected network of computers around the world.

JavaScript

A programming language used to create dynamic website pages (e.g. interactivity).

keyword

A word which your customers search for and which you use frequently on your site in order to be When talking about the sport of horse racing, one might not get the idea of technolog. Wholesale NBA Jerseys Cheap Jerseys Wholesale Jerseys China Wholesale Jerseys Free Shipping Cheap Jerseys Cheap Jerseys Wholesale Jerseys Cheap Nike NFL Jerseys Cheap NFL Jerseys China Wholesale NFL Jerseys China